Patient Education & Promotion

The HCA Group has specific experience working with clients, both within industry and non-profit health advocacy organizations, to develop innovative and cost-effective strategies to reach patients and caregivers. Our team has specific expertise in interpretation and adherence to industry, ethical and individual client guidelines and parameters surrounding direct-to-consumer communication. Some unique examples of patient education and promotion projects include:

  • Adverse event reporting and management
  • Books, guides and handbooks
  • CD-ROMs/DVDs
  • Content development
  • Enduring online materials
  • Focus groups (live and virtual)
  • Interactive online disease tracker systems
  • KOL speaker training specific to patient audience
  • Live interactive educational programs
  • Patient contact database management/hosting
  • Print and E-newsletters
  • Program-in-a-box regional programs
  • Teleconference series
  • Webcast series with interactive chat feature